Cookie Statement
PCM TRIALS respects the privacy of those visitors using our pcmtrials.com website and other associated sites or pages (“websites”) of our Company. This Cookie Statement is part of our Privacy Statement and provides you with clear and thorough information about the cookies we use and our purposes for using them. To review PCM TRIALS’ Privacy Statement, please see our Privacy Statement here.
Our website uses cookies, in combination with pixels, scripts, tags and beacons (we will refer to them all as “cookies”) to distinguish you from other users of our website.
You can find out about the different types of cookies used on our website below. You should be aware that refusing some types of cookies may impact your experience of our website. You can change your preferences at any time by clicking on the Cookie Button at the bottom of this statement.
What is a Cookie?
A cookie is a small file of letters and numbers that a website asks your browser to store on your device. Cookies store bits of information that we use to help make our website work. Those cookies set by PCM TRIALS are called first party cookies (e.g. cookies placed by www.procasemanagement.com or www.pcmtrials.com ). We also use third party cookies, which are cookies set by a domain other than that of the website you are visiting. You can find more general information about cookies at: www.whoishostingthis.com.
Your Choices Regarding Cookies
You have the option of changing cookie preferences when you first visit PCM TRIALS’ website through our cookie banner or by clicking on the Cookie Button at the bottom of this statement.
When you visit our site, strictly necessary cookies will be placed on your device so that our website can work. You will be asked to consent or agree to other cookies via our cookie banner that appears when you land on our home page. You can give consent by clicking on the appropriate button on the banner displayed, or by setting your preferences when prompted. PCM TRIALS does not assume consent and does not use cookies other than strictly necessary cookies if consent is not expressly given.
You can change or update your preferences at any time by clicking on the Cookie Button at the bottom of this statement.
You may also alter your cookie settings on your Internet browser, which enables you to refuse the setting of all or some cookies. Note that if your browser settings block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our site. Internet browser cookie settings are usually found in the “preferences” or “options” menu. In order to understand more about these settings, the following links may be helpful. You can also use the “Help” option in your browser for more details.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Safari
- Cookie settings in Chrome
How Long Do Cookies Last?
Except for Strictly Necessary Cookies, the cookies we run on our websites and apps will expire as follows:
Session cookies: such cookies allow website operators to link the actions of a user through a browser session. A browser session begins when a user opens the browser window and it ends when the browser window is closed. Session cookies are temporary. Once the browser is closed, all session cookies are deleted.
Persistent cookies: this cookie will remain on a visitor’s device for a period of time which is specified in the cookie. They are activated each time a user visits the website that created the particular cookie.
What Cookies Does PCM TRIALS Use & Why?
The cookies used on our site are categorized as follows:
- Strictly necessary
- Performance
- Targeting
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They let you move around the website and use essential features like secure areas. Without these cookies, we cannot provide the requested services. These cookies do not store information that could specifically identify you.
We use these Strictly Necessary Cookies to:
- Identify and/or authenticate a user as being logged in to the website;
- Ensure a user connects to the right service if a change is made; and
- Security purposes.
You can set your browser to block or alert you about these cookies, however if they are blocked, PCM TRIALS cannot guarantee the performance of the website or the security during a visit.
| Provider | Cookie Name | Description | Expiry Duration | Expiry Unit |
| pcmtrials.com | OptanonAlertBoxClosed | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. | 365 | Days |
| pcmtrials.com | OptanonConsent | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. | 365 | Days |
| www.pcmtrials.com | __cf_bm | Cloudflare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for these bot solutions to function properly. It does not contain any user identification information. | 0 | Days |
| www.pcmtrials.com | _cfduid | Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. | 0 | Days |
| __cfduid | cookielaw.org | This host is used by OneTrust for hosting the Cookie Consent tool script. It is used to manage cookies on websites. | 1851 | Days |
Performance Cookies
“Performance” cookies collect information about how you use our website including any pages visited and any errors experienced during your visit. Performance cookies do not collect information that could specifically identify you and are only used to improve the PCM TRIALS website, understand the interests of our users, and measure the effectiveness of content.
Performance cookies are used for:
- Web analytics: to provide anonymous statistics on how the website is used; and
- Error management: Improves the website by measuring errors.
If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance. Some performance cookies are managed by third parties, such as Google Analytics.
Note: PCM TRIALS does not request, require or knowingly allow such third parties to use cookies for purposes other than those identified above.
| Provider | Cookie Name | Description | Expiry Duration | Expiry Unit |
| pcmtrials.com | _ga | This cookie name is associated with Google Analytics 4– which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and online traffic source data for the site’s analytics reports. This includes the origins through which people find a website, such as search engines, links from other websites, paid advertisements, direct visits, etc. User data retention period is 2 months. | 2 | Months |
| casestudy.pcmtrials.com | _vwo_uuid_v2 | This cookie name is associated with the product Visual Website Optimizer, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviors to measure the performance of different page versions. | 1 | Years |
| pcmtrials.com | Ubvt Ubvs |
This cookie name is associated with software from Canadian company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page. | 5 5 |
Months |
| pcmtrials.com | AMP_TOKEN | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. | 0 | Days |
| pcmtrials.com | _gcl_au = Google Tag Manager | This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics 4 account. | 2 | Months |
Targeting Cookies
Targeting cookies are used to deliver advertisements more relevant to customers and their interests. PCM TRIALS uses targeting cookies to identify other websites when you arrive at the PCM TRIALS website from an affiliate referral link. It is set when you click on one of our links and is used to identify the website from which you came. You can opt out of these cookies.
| Provider | Cookie Name | Description | Expiry Duration | Expiry Unit |
| pcmtrials.com | _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. This cookie name is associated with Google Analytics 4 and is used to track conversions and measure user interactions. | 2 | Months |
| pcmtrials.com | _gat | The _gat cookie, associated with Google Analytics, aserves as a gatekeeper for data sent to Google Analytics. | 0 | Days |
Targeting Third Party Cookies
| Provider | Cookie Name | Description | Expiry Duration | Expiry Unit |
| ipredictive.com | cu | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. This cookie name is associated with Google Analytics 4 and is used to track conversions and measure user interactions. | 1 | Year |
| youtube.com | YSC
VISITOR_INFO1_LIVE VISITOR_PRIVACY_METADATA |
YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order | Session
5 months 5 months |
